ABC Columbia

New Year Pawty & Holiday Gifts for your Furry Friends with Modern Companion

"When you’re making your list and checking it twice this holiday season, don’t forget about your furry friends!

Modern Companion Pet Boutique is here to help you find the ‘paw-fect’ gifts for your dog, or the pet lover in your life, all while getting them prepared for the New Year fireworks."

Lexington County Chronicle

Lexington County stores look forward to Small Business Saturday

"Small Business Saturday is back for another year.

The marketing initiative pushed by American Express to direct their customers toward small businesses has become a rallying cry for locally rooted stores to drive their own sales spikes the day after the infamous Black Friday sales at major retailers.

With the Nov. 25 event fast on its way, the Chronicle caught up with a few local businesses to ask about how they hope to leverage the visibility and excitement created by Small Businesses Saturday."

Chamber Neighbors

Meet Maddie Shutts - Modern Companion

"Meet Maddie Shutts of Modern Companion!"


Fall Fido Festival 2023

"The 2023 Fall Fido Festival raised thousands of dollars for local animal rescues."

ABC Columbia

Fall Fido Festival with Modern Companion Pet Boutique

"The dog days of summer may be over but that doesn’t mean we can’t celebrate all things Fido this fall! This weekend hundreds of dogs and their owners will meet at the Crooked Creek Park in Chapin for the Fall Fido Festival!"


Fashion plus friendship equals success for Modern Companion

"By building meaningful relationships and creating memorable moments, Madison St. Gelais has turned her love of design into a successful pet accessory brand and brick-and-mortar store."


Chapin FIDO Fest introduces dogs from all barks of life

"This is the second time the event appeared in Chapin after nearly being canceled due to Hurricane Ian."

WIS 10

Chapin pet store wins national award

"A Chapin pet store was one of 16 businesses selected for a national award.

Modern Companion was chosen as one of the “America’s Coolest” by PETS+ Magazine in their annual contest. The business competed against 80 submissions in this year’s competition."


This local pet boutique is barking up the right tree

"Pet parents know that the perfect pet store is hard to find. A small, local pet boutique in Chapin just earned the title of America's Coolest.

Modern Companion started as an online pet accessory brand created by owner Madison St. Gelais. It grew into a brick and mortar location in 2021. Out of more than 80 entries, Modern Companion was chosen as one of 16 businesses to win the PETS+ America's Coolest award in its sixth annual contest."


America's Coolest 2022 winners revealed

"On July 4th each year, the United States commemorates the Declaration of Independence with backyard cookouts and fireworks displays. Here at PETS+, we celebrate another freedom as well, that of the independent pet retailer and service provider. These amazing small businesses operate by their own rules and ethics, helping pets and their people in ways that big-box and e-commerce operations simply can’t."

Clemson News

Pet accessory brand wins 2021 MBAe EnterPrize competition, $15,000 prize

"Madison St. Gelais won first place in the 2021 Clemson MBAe EnterPrize Awards competition for her community-driven lifestyle pet brand, Modern Companion

Clemson’s EnterPrize Awards is a pitch competition and capstone course where students enrolled in the MBA in Entrepreneurship & Innovation program have the chance to sell their business ideas to an audience of venture capitalists and successful entrepreneurs. The competition takes place over 3 rounds, allowing students to practice pitching while receiving feedback and revising their presentations."

WIS 10

New dog store opens in Chapin

"Modern Companion, a new dog store opened in Chapin last weekend. Owner and founder of Modern Companion, Maddie St. Gelais, says she started her business out of her own home in Chapin. She started manufacturing the accessories herself and then selling them online and at local farmers markets in 2019. With the support from the community and her success online, St. Gelais decided to open her own store."

Cola Daily

Young entrepreneur opening Modern Companion pet boutique in Chapin

"Pets in Chapin are about to get a lot of stylish options. Modern Companion, a pet boutique owned by Maddie St. Gelais, is scheduled to open on Lexington Avenue in early March."

Wear Wag Repeat


"In this episode, I’m talking to Maddie St. Gelais, an online shop owner who is an advocate for shopping small and community over competition. Maddie has some great ideas to share about getting involved with your customers through Instagram, she strives to be on a first-name basis with many of her followers which really brings a sense of community to her account. Her customers-turned-ambassadors are actually so invested in her brand’s success that they created a hashtag campaign to share her wares every week."